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Introduction: Recognizing an
increasing demand at the broadcaster level today being generated
from a renewed public interest in ancient history, Civilized
Productions will send its crews to locations around the world to
acquire and package footage for large and segmented television
audiences, expanded with additional content streamed online and
provided also in DVD format.
Brand: Our product will
conform to a set of guidelines that are not rigid in the sense of
rules, but will certainly ensure the success and profitability of
our line, and its extensions in years to come. Our shows will look
and certain way, and sound a certain way. They will adhere to our
essential attributes, in order to deliver entertainment that is
provocative yet mainstream, informative and undeniable. Our messages
will be consistent, appealing to both an intelligent and curious
audience.
Audience: We will produce and
market product to an audience who appreciate a compelling argument.
Our product will target the millions of people who are purchasing
tickets to see recent movies such as Gladiator, Troy, Arthur,
Alexander and Kingdom of Heaven, who are buying books from popular
authors like Graham Hancock and Dan Brown, as well as best-selling
video games Age of Empires and Civilization.
On-Location: Supported by
professional administrative, marketing and post-production teams,
our talented on-location production crews will shoot footage in
accordance with our cost schedules and brand guidelines. Directed by
a producer, per an approved script, videographers will capture
digital footage, while audio technicians ensure appropriate
recording levels and assume additional duties, and rounding out our
the crew are on-camera personalities.
Broadcasters: Our potential
broadcast partners, both traditional and new digital channels, will
license product from us that will be produced intending to reach
varied yet defined audiences, as well as in different languages.
Broadcast rights will be determined and assigned on a
territory-by-territory basis.
Revenue: Ancillary revenue
streams will be generated on a B2B and B2C level. In the former, for
instance, we will supply partners with content to use on their own
websites to promote their own businesses, as well as assigning
product placement rights. Regarding the latter, we will supply and
sell properly branded merchandise (from board games to t-shirts) to
fans of our shows, driven by the on-camera hosts, who will also
offer travel tips and wine/food reviews.
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