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 Our marketing personnel are currently negotiating supplier rights
with strategic partners, such as tourist boards, chambers of
commerce and hotel associations. There are also opportunities being
explored at the local level with tour guides and smaller businesses
that need promotion targeting international travelers.
Our production crews will visit exotic and revered places on all
continents to acquire footage for our broadcast and distribution
partners. They will shoot on land, in the air and also under water.
Thus, regional businesses (whether scuba dive or hot air balloon
operations and their staffs) will be highlighted and promoted in
exchange for their equipment, knowledge and experience in general.
A
sampling of our destination partners on the ground will include
private attractions, wineries, breweries, car rental agencies,
restaurants, airlines, rail and ferry systems, taxi companies,
clothiers and, most importantly, hotels.
Additionally, complementing our offering, we will provide each
participating partner a fully edited overview clip, which can be: emailed to customers directly, sent wirelessly, streamed upon their own websites,
and distributed directly to audiences
on a CPM or CPA basis.
Furthermore, our post-production teams will produce on-demand
special-order DVD packages as required that are focused on the
destination overall and can be used to reach travel agents, given
away at trade shows or conferences. These unique packages can
likewise be sold on a wholesale level to local businesses targeting
tourists who visit the area.
Intended destination locations over the next year include:
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Peru
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Brazil
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Mexico
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Guatemala
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Egypt
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India
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Japan
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Malta
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Great Britain
We
will effectively reach various segmented and targeted audiences
globally. In addition to the media channels (television, online and
DVD), we will provide fully integrated communication platforms to
maximize these audiences.
International Advertising and Public Relations activities comprise
these integrated communication platforms, which will cross all
media:
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Television
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Print
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Radio
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Direct
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Online
Our communication teams will execute programs on
an individual case-by-case basis, which will efficiently be
conducted nationally, regionally and locally. For instance, our
publicists will contact news editors in each territory:
These activities and campaigns will obviously support our own
distribution partners’ efforts cross-media.
As
we enter our product into distribution channels, we anticipate that
labels supplying music for our shows and used as soundtrack material
would make natural co-branded partners – especially those releasing
indigenous compilations, for example.
These branded television shows will direct millions of viewers to
our website and upon arriving at our site we will mine and profile
their data. Consumers will be segmented according to buying
preferences, and sent opt-in messages related to the personal
purchase decision processes. People watching history shows will be
asked if they would like to purchase advance tickets to a feature
film we intend to produce, or take an actual trip to a featured
location, while also being offered a car rental or travel insurance,
or whether they’d like the music CD.
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