marketing personnel are currently negotiating supplier rights with strategic
partners, such as tourist boards, chambers of commerce and hotel associations.
There are also opportunities being explored at the local level with
tour guides and smaller businesses that need promotion targeting international
production crews will visit exotic and revered places on all continents
to acquire footage for our broadcast and distribution partners. They
will shoot on land, in the air and also under water. Thus, regional
businesses (whether scuba dive or hot air balloon operations and their
staffs) will be highlighted and promoted in exchange for their equipment,
knowledge and experience in general.
sampling of our destination partners on the ground will include private
attractions, wineries, breweries, car rental agencies, restaurants,
airlines, rail and ferry systems, taxi companies, clothiers and, most
complementing our offering, we will provide each participating partner
a fully edited overview clip, which can be: emailed to customers directly,
sent wirelessly, streamed upon their own websites, and distributed directly
to audiences on a CPM or CPA basis.
our post-production teams will produce on-demand special-order DVD packages
as required that are focused on the destination overall and can be used
to reach travel agents, given away at trade shows or conferences. These
unique packages can likewise be sold on a wholesale level to local businesses
targeting tourists who visit the area.
destination locations over the next year include:
will effectively reach various segmented and targeted audiences globally.
In addition to the media channels (television, online and DVD), we will
provide fully integrated communication platforms to maximize these audiences.
Advertising and Public Relations activities comprise these integrated
communication platforms, which will cross all media:
Our communication teams will execute programs on
an individual case-by-case basis, which will efficiently be conducted
nationally, regionally and locally. For instance, our publicists will
contact news editors in each territory:
activities and campaigns will obviously support our own distribution
partners’ efforts cross-media.
we enter our product into distribution channels, we anticipate that
labels supplying music for our shows and used as soundtrack material
would make natural co-branded partners – especially those releasing
indigenous compilations, for example.
branded television shows will direct millions of viewers to our website
and upon arriving at our site we will mine and profile their data. Consumers
will be segmented according to buying preferences, and sent opt-in messages
related to the personal purchase decision processes. People watching
history shows will be asked if they would like to purchase advance tickets
to a feature film we intend to produce, or take an actual trip to a
featured location, while also being offered a car rental or travel insurance,
or whether they’d like the music CD.